Virtual reality, or VR, is the perfect fusion of our core skills and sensibilities: outstanding CG and VFX alongside engaging, emotionally-driven storytelling.
We believe in the power of VR, both as an interactive marketing tool and an unforgettable visual experience. So much so that we encourage all real estate agents and brokers to consider the value of virtual reality when promoting their schemes.
In contrast to other media, VR enables users to immerse themselves fully in an environment and interact with what they see. We can immerse someone in a luxury penthouse in New York, an exciting new retail space in London or a futuristic office department in Beijing.
What makes VR so special?
Virtual reality is the coming together of real-time rendering and immersion technology to create a fully simulated environment. Unlike traditional user interfaces, VR places the user inside a digital environment, giving them the sensation of being somewhere 100% real.
Real Time VR
This is the most advanced form of VR technology. Real time rendering enables users, via specially designed headsets, to physically engage with the virtual environment, walking, moving and touching their way through the experience.
Mobile VR solutions offer a non-real time virtual reality experience. This means users can enjoy a virtual experience without full immersion or interaction. Major digital brands are investing heavily in VR, making it more accessible and easier to use.